Online Diamond Buying Perfected: WhiteFlash.com Grows Leaps and Bounds Over Competition

HOUSTON, Texas, Jan. 27 (SEND2PRESS NEWSWIRE) -- Already known for carrying the largest in-stock inventory of the highest quality branded WhiteFlash ACA ideal and "superideal" Hearts and Arrows diamonds on the internet, WhiteFlash (www.WhiteFlash.com) announces their acquisition of online diamond e-tailer GemDiamond.com. Along with this groundbreaking acquisition, the appointment of Bryan Boyne as their newest Vice President further increases the unquestionable strength and ever-evolving multiplicity behind the WhiteFlash.com brand.

WhiteFlashThe decision to acquire GemDiamond.com was one that owner and president of WhiteFlash.com, Debi Wexler, did not take lightly. "It's always a little nerve-racking when you are considering altering an established and flourishing brand like that of WhiteFlash.com. What solidified this decision was when we tapped into the natural synergy and even more importantly that we had the same commitment to providing a brilliant and unmatched buying experience for our customers", confides Wexler.

As a unified force, customers will benefit from the huge array of certified conflict-free diamond designs and craftsmanship to meet any of their needs or fit any occasion under the sun. Always at the forefront of every transaction, the brand's unsurpassed attention to detail, quality and trustworthiness continues to be its hallmark. The unbeatable value and brand integrity that can be found and expected when purchasing from the WhiteFlash.com site has never been as important as it is now in such trying economic times. The enhancement of all of these areas through this merger is a testament of the ongoing drive that WhiteFlash.com has for creating the perfect product alongside the necessary customer support tools for every step of the transaction and beyond.

As part of the integration, Bryan Boyne accepted the new position of vice president of WhiteFlash.com. With an impressive thirty year history in the jewelry industry under his belt, Bryan has been involved in literally every phase of the gem and jewelry industry on both the wholesale and retail side of the business. Formerly of Ashford.com, the first publicly traded company selling luxury goods exclusively on the internet, Bryan helped build and run their diamond division. In his exciting new post at WhiteFlash.com, he will head up vendor relations, education and local sales support.

Under his tutelage, Bryan will continue to strengthen and expand vendor relationships for the brand. This pivotal role will allow WhiteFlash.com to continue to harness a variety of unique and cutting edge merchandise and design expertise while delivering cost savings and remarkable quality to its customers.

Customers already flock to the WhiteFlash.com website often for the knowledge and community feel provided as a service to their loyal patrons. Bryan's role is to continue to develop the best customer by building infrastructure to educate them about what they are buying. He will also provide consistent updates and education for internal teams as well so that the most current and comprehensive customer service can be attained with each and every transaction. Carrying a stock of over 1,000 items, WhiteFlash.com has over 50,000 stones available for purchase at any one time and every diamond sold is guaranteed inspected and approved by a team of quality controllers. Each WhiteFlash ACA diamond is microscopically inscribed in its girdle with the WhiteFlash ACA logo to assure authenticity.

The steady growth of the brand is indicative of the success that they always put their customer's needs first. WhiteFlash.com's popularity has also been fueled by an aggressive marketing and public relations push that has positioned them throughout the years at choice celebrity laden and red carpet events. The continued combination of building desire for the brand coupled with providing one-of-a-kind service and craftsmanship is a proven recipe for long term growth.

About WhiteFlash

WhiteFlash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of "super ideal cut" to the Internet. Debi Wexler, founded WhiteFlash.com in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. WhiteFlash (ACA(TM)) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. Hailed as Lord of the Rings on Line, by Kiplinger's Magazine, WhiteFlash.com also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry.

For more information, log on to www.WhiteFlash.com or call 877.612.6770.

All trademarks acknowledged.

Copyright © 2009 Send2Press® Newswire, a unit of Neotrope®
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Yumi Katsura Paris Fashion Show Collection Inspired by Famous Silver Screen Actresses

PASADENA, Calif., Jan. 23 (SEND2PRESS NEWSWIRE) -- Yumi Katsura, a pioneer Japanese haute couture fashion designer, is previewing her new collection at the Four Seasons Hotel George V in Paris on Tuesday January 27th, 2009 at 5:00 p.m. Each of the 25 dresses in this collection is individually inspired by 25 actresses of the silver screen.

Each dress recalls the timeless beauty of such well known screen stars as; Greta Garbo, Ingrid Bergman, Jean Harlow, May West, Judy Garland, Sophia Loren, Grace Kelly and more.

This year's collection is entitled "Oscar Night" and will be previewed at the George V. Salon Vendome. "The collection uses the finest combination of artistry and the most novel materials available to create the loveliest silhouette from every angle," said Yumi Katsura.

Yumi's latest collection creates the illusion and fantasy of a red carpet "Oscar(R) Night" from years gone by in Paris.

For more information, contact:
Yuko T. Koach
of KC Stylist Studio
for Yumi Katsura
+1-626-797-1336
info@kcstylist.com

KC Stylist Studio Address: 147 S. Los Robles Ave., Pasadena, CA 91101.

All trademarks acknowledged.

Copyright © 2009 Send2Press® Newswire, a unit of Neotrope®
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James Allen Jewelry Offers New Collection of Hearts and Arrows Diamonds at Near Wholesale Diamond Prices

NEW YORK, N.Y., Jan. 22 (SEND2PRESS NEWSWIRE) -- Online jewelry retailer JamesAllen.com announced today that it has added a new collection of perfect Hearts & Arrows diamonds to its online jewelry selection. Thanks to a recent partnership with one of the largest ideal cut diamond manufacturers in the world, JamesAllen.com is able to sell these exclusive, ideal cut diamonds at near wholesale diamond prices.

James AllenThe James Allen Hearts & Arrows Diamond collection features diamonds cut so precisely that they display a unique hearts and arrows pattern through both the table and the pavilion when viewed through a special magnifying device. Very few of the world's diamond are cut with the precision necessary to achieve the JamesAllen.com Hearts & Arrows distinction.

This new collection of diamonds comes exclusively to JamesAllen.com just in time for Valentine's Day. The days leading up to February 14th are traditionally busy for jewelry retailers, but given this year's economic downturn, brick-and-mortar jewelry shops are anticipating slow sales.

By contrast, online jewelry retailers are predicting strong sales, as consumers often turn to the internet to find savings. Internet-based retailers like JamesAllen.com have low overhead, which enables them to offer high quality jewelry at more affordable prices than local jewelry stores.

"Shopping for diamonds using the internet is certainly not traditional," says Jim Schultz, founder of JamesAllen.com, "but it's a great way to save money. James Allen offers a 30-day money back guarantee, diamond photographs, and 3D movies of each engagement ring. Our customers are 100-percent confident in their purchases."

Schultz urged consumers to be aware that in these troubling economic times, many brick-and-mortar jewelry stores are forced to close. "Diamonds are a long-term investment," says Schultz. "Customers need to purchase from a retailer that will be there in the future for jewelry repairs, polishing, and upgrades. At James Allen, we guarantee a lifetime of cleaning and upkeep."

Despite the economic crisis, hope is on the rise as Americans look to a new era with President Barack Obama. All eyes were on Obama yesterday as he took the official Presidential oath of office and delivered a moving inauguration speech.

Following the inauguration, Barack and Michelle Obama attended a series of glamorous inauguration balls. At the Neighborhood Ball, the Obamas shared their first dance as President and First Lady as Beyonce sang the Etta James song "At Last." The First Lady, who looked stunning in an ivory silk chiffon gown, has already become a fashion icon. Throughout the evening, she showed off an impressive display of diamond jewelry: a diamond ring, diamond bangles and dangling diamond earrings.

No word yet on whether the First Couple have purchased diamonds online, but Michelle Obama has publicly stated that she's a huge fan of online shopping. During an appearance on the Tonight Show, she told host Jay Leno that she'd bought her sweater from JCrew.com. Given the Obamas' busy schedule, it is likely that they, too, will look to the internet for jewelry purchases.

"It's definitely becoming a trend," says Schultz. "Even celebrities have been buying diamonds online."

JamesAllen.com is the only online retailer to feature ideal cut Hearts and Arrows diamonds at such affordable prices. The entire collection can be viewed through a virtual loupe, allowing customers to examine the diamond of their choice. In honor of its new Hearts and Arrows diamond collection, JamesAllen.com will be offering an additional 10-percent off these exclusive, ideal cut diamonds through February 14, 2009.

For details, please see: www.jamesallen.com.

James Allen, 1291 Riverbend Way, Frederick, MD 21701.

Copyright © 2009 Send2Press® Newswire, a unit of Neotrope®
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Handcrafted Jewelry Designed for Seductive Divas and Gentle Queens

LOS ANGELES, Calif., Jan. 15 (SEND2PRESS NEWSWIRE) -- Odette-Odile this week announced the launch of a new web site where people can order dramatic and personal jewelry pieces to reflect inner beauty and outer strength. The company name, Odette-Odile, was inspired by Tchaikovsky's Swan Lake ballet. Odette, the white swan, is the gentle queen of the swans symbolizing innocence, purity, grace, tenderness and love. Odette, in contrast to Odile, is the dazzling black swan - the mischievous seductive diva - the one who creates desire and satisfies fantasies.

Odette-Odile jewelry"Life is filled with dualities," Amy Kalpakchyan, founder and designer of Odette-Odile, says. "Our jewelry reflects both sides and celebrates the many faces of women: caregiver, friend, mother, wife and lover."

Amy, along with co-founder and business partner, Madlen, launched Odette-Odile because they could not find big glamorous jewelry pieces that were well priced, yet sophisticated and alluring.

"Our handcrafted jewelry designs are for women who want to shine. They are designed for both the gentle queen and the seductive diva; pieces can be modest or bold," Amy adds.

Made from fine Austrian Swarvoski crystals, these handcrafted jewelry pieces will only increase in value over time. They make perfect pieces to hand down through the generations. They are also ideal for brides and their bridal parties.

The handcrafted jewelry designs come in many shapes and forms. They include: necklaces, earrings, bracelets, and accessories; all handcrafted jewelry designs are made in the U.S.

In addition, Odette-Odile also crafts metal ties. Their exuberant collection of metal ties comes in a brilliant array of colors that complement different personalities and moods. The inspiration behind these designs was the men's tie, symbolizing power and confidence. These ties can be worn in three different ways - choker-style; hanging loose with jeans; or even backwards with a backless dress.

About Amy and Madlen

Amy has a lifelong fascination with jewelry. While working towards a degree in graphic design, she worked for a number of companies where designing and branding cosmetics was their primary mission. During this time, she realized that she loved creating pieces that were feminine and that while cosmetic packaging stays in the purse, jewelry is worn on the body and defines the body's curves. Handcrafted jewelry pieces also tell a story about an individual's style, personality and preference.

Madlen is a professional makeup artist. She also worked for a company that made handmade jewelry during her college years. Her talents easily combined with those of Amy and the duo started designing and creating their own handcrafted jewelry pieces.

Their designs are inspired from a combination of graphic design, art, fashion and most importantly - women.

Odette-Odile handcrafted jewelry pieces are currently available in a few select stores in California, and on their web site at: www.OdetteOdile.com.

Copyright © 2009 Send2Press® Newswire, a unit of Neotrope®
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